Experience Prototyping, Video Production, Hip Hop & Radio

Opportunity

Ideate and visualize a 3 screen shopping experience in Japan.

Approach

I authored a script and narrative video that illustrated TV, to tablet to mobile integration with a focus on curated content, a personalized shopping assistance, and personalized offers, plus customized packaging. Scripting, storyboards, design, and production took 3 weeks, coordinating via Skype with partners in Seattle, Los Angeles, and Tokyo.

I was first brought on as a digital experience consultant to co-author a video content & experience strategy playbook for AWS Marketing. Due to another senior producer forced to take medical leave, I was simultaneously focused on assessing the state of product demos and special marketing projects, their funding status, vendor assignments, and manage ongoing production for tier 3 videos. I produced and directed live-action video on location and in-studio, managed the pre-production, production, and post-production activities, including estimating, budgeting, coordination of multiple internal and external resources for 50+ active live-action projects, while also supporting a program of 43 active animation projects across 7 separate external animation vendors. I also managed and directed a program to author the new 2018 animation and motion guidelines/standards for the AWS video marketing team.

I support my Hip Hop family by providing FREE strategic design services and business consulting. We collectively donate our time, money, and resources to growing new artists like JJ Hudson, plus provide support to The Clean Water Foundation of Washington, and the Organization of Social Media Safety, helping youth understand the dangers of social media. View THC video playlist.